→ After years of answering the question “What does Pepsi Black taste like?”, for our 2024 film we decided to ask artificial intelligence. And this was the result.

Recognitions:

Ojo de Iberoamérica // x2 Gold & x3 Bronze

Círculo Creativo MX // Gold & Silver

Cíclope // Shortlist

Lürzer's Archive Selected Work

// CRAFT

// DETAILS

AGENCY

BBDO MX

CREATIVE TEAM

BENJAMIN PEDRERO - AGUSTIN ORUETA - CARTIBARRA - SEBASTIAN URRUTIA

ROLE

CREATIVE & CREATIVE DIRECTOR

Anterior
Anterior

→ SABRITAS SWITCH // EL CHAVO

Siguiente
Siguiente

→ EA SPORTS // THE COOLTURAL KITS