→ ¿UNAS PAPAS QUE PARECEN SABRITAS PERO QUE SABEN A DORITOS?

We partnered with Sabritas to launch Flavor Switch, a campaign where iconic snacks swapped flavors, Cheetos tasted like Ruffles, and Sabritas like Doritos. To explain the chaos, we brought back El Chavo del 8’s legendary “Aguas frescas” scene, turning flavor confusion into cultural nostalgia. The campaign sold out, generated 1.4B impressions, and became one of the most talked-about ads in the region..

Recognitions:

Effie Mx // Silver & Bronze
Effie Latam // Silver & Bronze