→ COOLING A BEER IS EXPENSIVE AND IT’S HEATING THE PLANET.
We partnered with Corona to create Natural Freezers, a sustainable cooling system that keeps beers cold without warming the Earth. Using Nano Freeze, a Colombian bio-nanotech innovation, we developed biodegradable gel panels that maintain low temperatures for hours without electricity. Implemented in stores across Mexico and Colombia, the system cut CO₂ emissions by 40% and energy costs by 30%, turning the simple act of cooling a beer into a step toward a cooler planet.
Recognitions:
Ojo de Iberoamérica // x2 Gold
AGENCY
BBDO MX
CREATIVE TEAM
BENJAMIN PEDRERO - SEBA URRUTIA - ANDRÉS RIVERA - CAROLINA AVENDAÑO - ANDRÉS MUÑOZ
ROLE
GROUP CREATIVE DIRECTOR
