→ COOLING A BEER IS EXPENSIVE AND IT’S HEATING THE PLANET.

We partnered with Corona to create Natural Freezers, a sustainable cooling system that keeps beers cold without warming the Earth. Using Nano Freeze, a Colombian bio-nanotech innovation, we developed biodegradable gel panels that maintain low temperatures for hours without electricity. Implemented in stores across Mexico and Colombia, the system cut CO₂ emissions by 40% and energy costs by 30%, turning the simple act of cooling a beer into a step toward a cooler planet.

Recognitions:

Ojo de Iberoamérica // x2 Gold

AGENCY

BBDO MX

CREATIVE TEAM

BENJAMIN PEDRERO - SEBA URRUTIA - ANDRÉS RIVERA - CAROLINA AVENDAÑO - ANDRÉS MUÑOZ

ROLE

GROUP CREATIVE DIRECTOR

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