→ When we talk about “trying something new”, there’s something in the digital world that keeps us in a kind of comfort zone: the algorithm.

However, as we know, a single interaction can break that bubble and lead us to new content. That’s why we created a film that not only invites you to try Pepsi Black, but also, by interacting with it, lets you tap into the algorithm of FMS, Paloma Murphy, and Mariana Bo.

Recognitions:

Ojo de Iberoamérica // Bronce

AGENCY

BBDO MX

CREATIVE TEAM

BENJAMIN PEDRERO - AGUSTIN ORUETA - CARTIBARRA - SEBASTIAN URRUTIA

ROLE

GROUP CREATIVE DIRECTOR