→ THE COOLTURAL HOME KITS

To connect with Latin gamers and our culture, we designed three full kits for FIFA23, each one inspired by a different aspect of local culture in Mexico, Chile, and Brazil.

To design these kits, we partnered with three artists, one from each country, whose style perfectly matched the concept behind each design.

Some of these kits were downloaded by thousands of players around the world.

Recognitions:

Círculo Creativo Mx // Silver

IAB Mixx // Bronze

BestAdOnTv // Experience