HAPPY
Under the premise “THINGS ARE NOT AS THEY ARE. THINGS ARE AS WE SAY THEY ARE”, we replaced the word “homosexual” with “happy” in all news stories about discrimination in Chilean media.
Recognitions:
CANNES LIONS / GOLD WINNER AUDIO
CANNES LIONS / SHORTLIST PRINT
CANNES LIOS / SHORTLIST GRAND PRIX FOR GOOD
LIA / BRONZE WINNER AUDIO
EL OJO DE IBEROAMÉRICA / GOLD WINNER AUDIO
ACHAP / ORO RADIO / SHORTLIST PRINT
AGENCY
TBWA CHILE
CREATIVE TEAM
EDUARDO NOVION - CRISTIAN FREDERICK - CARLOS ROSALES CARLOS VELASCO - SEBASTIAN URRUTIA
ROLE
CREATIVE AND ART DIRECTOR