→ Because the best way to hit back, is to hit with bars.

Fight Back with Bars is a Pepsi Black platform that teaches you to fight back with words, not fists, turning everyday hate or teasing into sharp, confident comebacks. Together with FMS, the biggest Spanish-speaking freestyle league, and rappers Lobo Estepario and RC, we created over 100 custom bars to help people respond to real-life comments with rhythm instead of anger, proving that the smartest comeback is always verbal.

Recognitions:

Ojo de Iberoamérica // Shortlist